The strategy house that rejects the "medical-pathological" model of consulting in favour of a "narrative-restorative" approach.
Context Over Diagnosis.
We don't ask, "What is wrong with your business?"
[cite_start]We ask, "What has happened to it?" [cite: 11, 13]
Drawing on Bauman and Longden, we analyze noise as a rational response to historical trauma, not a symptom of failure. [cite: 10, 39]
[cite_start]The "Academic Base" is founded on Zygmunt Bauman's concept of **"Liquid Modernity."** [cite: 17, 18]
[cite_start]Consultancy must move from reinforcing rigid structures (solid habits) to designing a vessel capable of navigating the chaos (liquid reality). [cite: 18, 22, 29]
[cite_start]The Method: Liquid Sociology. [cite: 28] [cite_start]Finding the "Root Note"—the fundamental frequency that brings harmony to the noise. [cite: 29]
[cite_start]Founded by Ben Straughair—a sociologist, arts practitioner, and social researcher—the approach is **responsive, rhythmic, and improvisational** rather than rigid and scripted. [cite: 5, 26]
[cite_start]The "Beminism OS" (Ben + Gemini) is not automation; it is a **synthesis play**, ensuring every output is grounded in the gritty, specific reality of the client. [cite: 95, 96, 119, 147]
The Value: I connect, therefore I mean. [cite_start]Value is created in the connection between Consultant, Client, and Community. [cite: 94]
Our goal is to **heal the organization's history** before prescribing a new strategy. [cite_start]These pilot clients validate the restorative practice. [cite: 42, 172]
"LISTENai didn't just fix our strategy; they healed our history. The 'Root Note' analysis clarified three years of confusion in three days."
- **Client 1: Global Fintech** (Pending Trade)
"Ben brings a human 'groove' to cold data. It's not just consulting; it's restorative practice for the boardroom, turning noise into harmony."
- **Client 2: Public Sector Ally** (Pending Trade)
"The blend of Liquid Sociology and AI (Beminism OS) delivers depth at speed. It is the only strategy firm that felt truly grounded in our reality."
- **Client 3: SME Founder** (Pending Trade)
We are offering 3 trusted allies a rapid, high-value diagnostic in exchange for social proof, helping us scale from "Sole Trader" to "Institute." [cite: 151, 185, 223]
[cite_start]This is your low-cost entry product [cite: 157] designed to create **immediate value** and validate the core LISTENai philosophy. [cite_start]Capped at 3 days of work to ensure high agility. [cite: 225]
The client uploads a "packet of noise" [cite: 157] (e.g., Annual Report, Internal Manifesto, Leadership Transcript) to our secure channel.
A **3-page "Root Note" brief** naming the fundamental dissonance within the organization. [cite: 159] [cite_start]The cost is a mandatory, public testimonial and usage of their content/logo. [cite: 226]